Publishing

Personal Branding: Where Creativity Meets Entrepreneurship

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By Danny Avershal, Content Creator at Ink Wordsmiths

If you’re an aspiring author, chances are you’re willing to go above and beyond traditional sales methods to get your book read. The internet has changed the way content creators interact with their fans, mostly by means of social media. Gone are the days when a publisher would shell out the better part of their PR budget to promote an author. Publishers now look to the author to complete his or her branding since everyone has the ability to create an internet platform.

To purists who view their writing as more art and less commodity, there is room for both in your life. Branding is something everyone must do, even if it’s minimal. Just because you have the desire to build an audience and sell books, it doesn’t mean you’re not an artist. In fact, positioning yourself as a marketable writer people recognize through your work is an art form in itself.

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Consider Stephen King. He’s one of the most famous authors of all time with an incredible array of novels, yet when you’re reading his work, you know it’s Stephen King because of his specific style and brand aesthetic. King decided at a certain point in his career he would sacrifice some time and energy branding to facilitate opportunities for future books to be sold. He’s still an artist. Yet, he’s also a best-selling brand.

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With InstaFreebie, you can release your book on the internet to a wider audience. Such reach can create a deeper connection with your existing fans as you cultivate a broader following, gaining future customers for upcoming projects. You’ll start to see that mailing list grow, as well as interest in you as an author, when you begin to build a personal writing brand.

Taking your book to the internet rather than utilizing a conventional marketing strategy can be intimidating at first. However, think of it as an investment in future sales of books you have yet to write. Ultimately, what you sacrifice in direct sales has the potential to pay off in the form of greater readership down the line. Before, people might have only found your book through the bookstore or a google search, whereas using InstaFreebie potential audiences can search social media platforms, as well as online recommendation engines to find your book. In short, you’re giving up a little profit at the outset so you can sell more books to more future readers. InstaFreebie is simply a means of bringing literary consumption to the 21st century.

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Struggling with your manuscript? Contact Ink Wordsmiths for writing, editing, branding. and ghostwriting support today. We can assist you in taking your writing and author platform to the next level. Write to us @ hello@inkwordsmiths.com

 

Why Do You Need a Ghostwritten Book?

GHOSTWRITING can seem like a confusing process. However, it is really quite simple and I can explain it this way: go into any Barnes & Noble and scan the shelves. 50% of the book titles you see were not written by the author on the spine. They were ghostwritten by someone else.

Bottom Line

Someone paid another writer to write their book so they could get credit. Amazing, right? Don’t have the time, background, or skills to write a book, but still want to be an author? Hire a writer to do it for you.

For professionals, especially CEO’s, writing a book can significantly increase their business success. Why? A book holds value regardless of the industry you operate in or where you work. Whether you are accountant, business coach, marketer, therapist, public speaker, doctor, lawyer—a book can differentiate yourself from your competition.

Let’s imagine you are a chiropractor. If you search for “chiropractors” in your city, the list of options will seem endless. Thousands of chiropractors are competing for the same business. So how can you differentiate yourself from all those other chiropractors?

By being the only one with your very own book. By being a published author.

A personal book by you is your 21st century business card. Through writing about your specialty, you become more authoritative and influential in your field.

You Become A Thought Leader

Authors are subject experts. Anyone can say they are the best at what they can do, but you can show this to the world by being a published author.

Having a book also provides you with quality content in perpetuity. The next time you have to post something on your Facebook wall, write a LinkedIn piece, or tweet, simply reference your own material.

Why quote someone else and give them the credit? After publishing, you will forever have content. All this content shows up in search engines, distinguishing you from your competition. Instead of looking for customers, now your customers will look for you.

It doesn’t stop there. Need a reason to give a speech, get invited to a radio show, podcast, or TV show? No problem. You can go on any of these to talk about your very own book.

We Live In Interesting Times

Consumers, especially millennials, don’t consult the Yellow Pages when looking for a specific product/service anymore. People use Google to search for what they need.

But when you have written a book—when your name pops up, when it is considered quality, shared content—you bust out of the pack. Now your content appears at the top of the search page.

Authors Make More Money

Published authors can charge more for their expertise. Not only can you make money from your book sales, you can succeed as a consultant. As a perceived expert, people will feel intrigued to know more about you and your thoughts. 

Is Ghostwriting Ethical?

Yes. The most important elements in writing a book are the ideas, not the execution. Most professional writers know creative projects can involve many un-credited people. For instance, many successful writers depend on editors, critique groups and/or beta readers to help bring their work to fruition. You can think of a ghostwriter as your partner, but ultimately you are the true creator of your book.

How Does It Work?

Ghostwriters, like the ones at Ink Wordsmiths, have a simple process: you supply us with the raw data and information, then collaborate with us either in person or remotely.

You may be asking, “But how do you write like me? How do you know my industry so well?”

Our team of writers have worked in a variety of industries, from finance, construction, insurance, health care, technology, politics, economics, and entertainment. We have written Amazon Best Sellers, business books, memoirs, histories, technical books, and even science fiction and fantasy novels. We specialize in research and want to get to know you and your brand as well as you know it.

Once potential leads have the opportunity to know your story, they will become your trusting customers, spreading positive testimonials about your services.

If you’re interested in becoming a thought leader in your field and publishing a book, Ink Wordsmiths is here to help. We specialize in telling stories andwant to tell yours.

Go to www.inkwordsmiths.com for more details on our services, or say hi at hello@inkwordsmiths.com