Authorpreneur

Humans = Emotional Creatures Bound Together By Stories

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Author and marketer, Dale Carnegie famously said: “When dealing with people, remember, you are not dealing with creatures of logic, but creatures of emotion.” The popular belief that “emotions are the curse of logic” places logic and emotion in an antagonist relationship. However, as Carnegie points out, once we accept humanity as more emotionally-driven than rational, we can make peace with our nature.

Recent neuroscience concerning decision-making seeks to identify just how our mental processes works. In Forbes’s “How The Most Common Emotions Affect Business Decision Making And What To Do About It,” Erik Larson claims that “scientists have found that without emotions we [would] become completely ineffective at making decisions.” Neurologist, Antonio Damasio, came to a similar conclusion in his book, Descartes’ Error. Damasio claimed that the separation of mind and body, of logic and emotion was in fact an “error.” 

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There is also a profound connection between memory and emotion based on our capacity to create and store powerful internal images. Ask someone to recall where they were when they learned of the 9/11 attacks and most likely, they can paint a visual picture of the scene for you. As human beings, our combination of memory backed by potent feelings allows us to recall important information in a truly functional way. The stronger the emotion, the more powerful the memory, the more it resonates in our being.

So where does logic come in? One place it can be seen is in classical rhetoric. Rhetoric, defined as the combination of persuasion and argumentation, is derived from the teachings of Aristotle and Plato. The main thrust of classical rhetoric suggests the emotional impact of any narrative is essential to the retention of its meaning.

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The power of narrative is something that should not be overlooked. As the co-creators of our own lives, our ongoing role is to inspire, compel, and persuade. No matter what we do or what business we are in, we have the capacity to shape meaning through hearts and minds (emotionally and logically.)

Every day we write the stories of our lives through running narratives. This doesn’t mean all of us are writing things down or penning articles or books—instead, each of one of us is constantly telling stories to get what we want. Just think about the stories we tell every day to get what we desire. The server informs his table how the fresh salmon came to be on the menu. The lawyer narrates her client’s actions in court.

Once we recognize life is made up of lots of little stories told by different people and that these are most effectively understood through the filter of our emotions, we can better achieve what we seek.

The power of the narrative extends to all facets of our lives. Let’s use it wisely.

At Ink Wordsmiths, we specialize in content marketing empowering professionals to connect with their audiences in an emotional way that converts. If you are interested in learning more about our process, contact me today @hello@inkwordsmiths.com.

Why Do You Need a Ghostwritten Book?

GHOSTWRITING can seem like a confusing process. However, it is really quite simple and I can explain it this way: go into any Barnes & Noble and scan the shelves. 50% of the book titles you see were not written by the author on the spine. They were ghostwritten by someone else.

Bottom Line

Someone paid another writer to write their book so they could get credit. Amazing, right? Don’t have the time, background, or skills to write a book, but still want to be an author? Hire a writer to do it for you.

For professionals, especially CEO’s, writing a book can significantly increase their business success. Why? A book holds value regardless of the industry you operate in or where you work. Whether you are accountant, business coach, marketer, therapist, public speaker, doctor, lawyer—a book can differentiate yourself from your competition.

Let’s imagine you are a chiropractor. If you search for “chiropractors” in your city, the list of options will seem endless. Thousands of chiropractors are competing for the same business. So how can you differentiate yourself from all those other chiropractors?

By being the only one with your very own book. By being a published author.

A personal book by you is your 21st century business card. Through writing about your specialty, you become more authoritative and influential in your field.

You Become A Thought Leader

Authors are subject experts. Anyone can say they are the best at what they can do, but you can show this to the world by being a published author.

Having a book also provides you with quality content in perpetuity. The next time you have to post something on your Facebook wall, write a LinkedIn piece, or tweet, simply reference your own material.

Why quote someone else and give them the credit? After publishing, you will forever have content. All this content shows up in search engines, distinguishing you from your competition. Instead of looking for customers, now your customers will look for you.

It doesn’t stop there. Need a reason to give a speech, get invited to a radio show, podcast, or TV show? No problem. You can go on any of these to talk about your very own book.

We Live In Interesting Times

Consumers, especially millennials, don’t consult the Yellow Pages when looking for a specific product/service anymore. People use Google to search for what they need.

But when you have written a book—when your name pops up, when it is considered quality, shared content—you bust out of the pack. Now your content appears at the top of the search page.

Authors Make More Money

Published authors can charge more for their expertise. Not only can you make money from your book sales, you can succeed as a consultant. As a perceived expert, people will feel intrigued to know more about you and your thoughts. 

Is Ghostwriting Ethical?

Yes. The most important elements in writing a book are the ideas, not the execution. Most professional writers know creative projects can involve many un-credited people. For instance, many successful writers depend on editors, critique groups and/or beta readers to help bring their work to fruition. You can think of a ghostwriter as your partner, but ultimately you are the true creator of your book.

How Does It Work?

Ghostwriters, like the ones at Ink Wordsmiths, have a simple process: you supply us with the raw data and information, then collaborate with us either in person or remotely.

You may be asking, “But how do you write like me? How do you know my industry so well?”

Our team of writers have worked in a variety of industries, from finance, construction, insurance, health care, technology, politics, economics, and entertainment. We have written Amazon Best Sellers, business books, memoirs, histories, technical books, and even science fiction and fantasy novels. We specialize in research and want to get to know you and your brand as well as you know it.

Once potential leads have the opportunity to know your story, they will become your trusting customers, spreading positive testimonials about your services.

If you’re interested in becoming a thought leader in your field and publishing a book, Ink Wordsmiths is here to help. We specialize in telling stories andwant to tell yours.

Go to www.inkwordsmiths.com for more details on our services, or say hi at hello@inkwordsmiths.com

How to be Extremely Productive by Doing Nothing

This blog is part of a series of helpful pointers for fellow writers in the “The Six-Figure Writer” Community

We live in a day and age where everything is about productivity. Increase profits, reduce costs, sleep less, work more. There’s a cultural anxiety. We buy books on time management and how to get organized. We live in a perpetually caffeinated state just to create more time in order to be more productive.

For a professional writer, productivity is determined primarily by self-governance and the ability to focus. We measure our productivity in terms of word count and pages written in a day along with the quality of what we write. Rather than live and die by the clock like most professions do, we`re slaves to document size.  

Rather than be told what to do in terms of tasks and duties, like most jobs, we writers must be in a perpetual state of creation. We have to pull words from our imagination and somehow group them together in a way that is engaging and at the very least, coherent.

Therefore, in order to create, we must make the space and time to allow ourselves to do so. As much as we may love the thrill and joy of writing, it does require mental strain to consistently conjure up words. Far too many writers hinder their creativity by not allowing themselves time to decompress. Space for yourself is needed in spite of the urge and panic of “being productive”.

That’s why it’s important you make time every day to be the opposite of productive. To do nothing mentally demanding. This even includes reading, because reading requires your brain to work. In other words, it’s necessary to be lazy.

How much time should you put into this non-activity?

30 minutes a day. 30 minutes is the optimal amount of time for your mind to decompress and recharge. Take a walk, nap, sit and watch mindless TV, browse the Internet. Just do something where your mind is on autopilot.

This seemingly wasteful time will provide two important things to optimize your writing.

1)      Give you a Break

Think of your brain like a muscle. You don`t work the same muscle, day in, day out without taking some kind of break, do you? Your brain needs brain-breaks too in order to function at its top performance level.

2)      Make You More Creative

By giving your brain needed rest, it will help you avoid writer’s fatigue and writer’s block. Practicing non-activity will also help alleviate stress, providing you separation from your work. A relaxed brain generates better quality content. 

5 Tips for Writing Your First Book

This blog is part of a series of helpful pointers for fellow writers in the “The Six-Figure Writer” Community

I get this question a lot: “Is it hard to write a book?” It depends on what you wish to write. Writing a novel, especially a fantasy epic involving new worlds and a rich backstory, can be challenging. Writing a non-fiction book on the other hand, may require less conceptual imagining but more time-consuming research. The key to not being overwhelmed when penning either is preparation and perseverance. Below, please find some suggestions on how to begin your first book.

1. Always Create an Outline

Take it from someone who made the mistake (more than once) of not creating an outline, you should ALWAYS create one before beginning any writing. The rationale is analogous to building a home. It would be foolish not to draft a blueprint before initiating construction. The same mindset applies to writing a book. Simply “winging it” is a mistake. You want to know exactly where your story is going. The more you map out each chapter, the better prepared you will be to actually start writing.

2. Do the Heavy-Lifting at the Outset

Similar to the preparations involved in outlining, you want to tackle the taxing mental work upfront. I suggest front-loading each project with all the difficult aspects. The more prepared you are, the more you know your material, the better off you will be down the road. You want to make all the significant content choices as early as possible in the process so you don’t end up painting yourself into a corner later by not thinking things through first.

3. Leave Room for Innovation

The flip-side to suggestions #1 and 2. Know your book’s through-line or trajectory but don’t get (unnecessarily) bogged down in the specific details. Though it’s important to be highly prepared, you want to leave room for spontaneous creative bursts. Build in some room for flexibility.

4. Don’t Give Up

Once you begin writing, don’t take breaks for more than a day or two at a time. Inertia can be a powerful force. Don’t stop writing until you’ve completed your first draft. Even if you think what you’ve typed is not ideal, don’t halt. The most important thing is to get all the ideas out of your head and onto the screen (or paper if you’re oldschool.) You will have plenty of time to revise the material later.

5. Consider a Ghost-Writer or Writing Coach

Don’t be afraid to ask for help if you get stuck. Depending on the ambitions for your project, perhaps bringing in a professional is a good idea. If the purpose of writing a book is to give your business credibility and it’s not your literary opus, then it is okay to acknowledge the fact that it was your idea, but you may need someone else to bring it to fruition.

There are many, many more tips to writing your first book. Please feel free to share yours. For more info and helpful resources, please visit the Six-Figure Writer Page.