Art

Personal Branding: Where Creativity Meets Entrepreneurship

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By Danny Avershal, Content Creator at Ink Wordsmiths

If you’re an aspiring author, chances are you’re willing to go above and beyond traditional sales methods to get your book read. The internet has changed the way content creators interact with their fans, mostly by means of social media. Gone are the days when a publisher would shell out the better part of their PR budget to promote an author. Publishers now look to the author to complete his or her branding since everyone has the ability to create an internet platform.

To purists who view their writing as more art and less commodity, there is room for both in your life. Branding is something everyone must do, even if it’s minimal. Just because you have the desire to build an audience and sell books, it doesn’t mean you’re not an artist. In fact, positioning yourself as a marketable writer people recognize through your work is an art form in itself.

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Consider Stephen King. He’s one of the most famous authors of all time with an incredible array of novels, yet when you’re reading his work, you know it’s Stephen King because of his specific style and brand aesthetic. King decided at a certain point in his career he would sacrifice some time and energy branding to facilitate opportunities for future books to be sold. He’s still an artist. Yet, he’s also a best-selling brand.

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With InstaFreebie, you can release your book on the internet to a wider audience. Such reach can create a deeper connection with your existing fans as you cultivate a broader following, gaining future customers for upcoming projects. You’ll start to see that mailing list grow, as well as interest in you as an author, when you begin to build a personal writing brand.

Taking your book to the internet rather than utilizing a conventional marketing strategy can be intimidating at first. However, think of it as an investment in future sales of books you have yet to write. Ultimately, what you sacrifice in direct sales has the potential to pay off in the form of greater readership down the line. Before, people might have only found your book through the bookstore or a google search, whereas using InstaFreebie potential audiences can search social media platforms, as well as online recommendation engines to find your book. In short, you’re giving up a little profit at the outset so you can sell more books to more future readers. InstaFreebie is simply a means of bringing literary consumption to the 21st century.

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Struggling with your manuscript? Contact Ink Wordsmiths for writing, editing, branding. and ghostwriting support today. We can assist you in taking your writing and author platform to the next level. Write to us @ hello@inkwordsmiths.com

 

Humans = Emotional Creatures Bound Together By Stories

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Author and marketer, Dale Carnegie famously said: “When dealing with people, remember, you are not dealing with creatures of logic, but creatures of emotion.” The popular belief that “emotions are the curse of logic” places logic and emotion in an antagonist relationship. However, as Carnegie points out, once we accept humanity as more emotionally-driven than rational, we can make peace with our nature.

Recent neuroscience concerning decision-making seeks to identify just how our mental processes works. In Forbes’s “How The Most Common Emotions Affect Business Decision Making And What To Do About It,” Erik Larson claims that “scientists have found that without emotions we [would] become completely ineffective at making decisions.” Neurologist, Antonio Damasio, came to a similar conclusion in his book, Descartes’ Error. Damasio claimed that the separation of mind and body, of logic and emotion was in fact an “error.” 

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There is also a profound connection between memory and emotion based on our capacity to create and store powerful internal images. Ask someone to recall where they were when they learned of the 9/11 attacks and most likely, they can paint a visual picture of the scene for you. As human beings, our combination of memory backed by potent feelings allows us to recall important information in a truly functional way. The stronger the emotion, the more powerful the memory, the more it resonates in our being.

So where does logic come in? One place it can be seen is in classical rhetoric. Rhetoric, defined as the combination of persuasion and argumentation, is derived from the teachings of Aristotle and Plato. The main thrust of classical rhetoric suggests the emotional impact of any narrative is essential to the retention of its meaning.

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The power of narrative is something that should not be overlooked. As the co-creators of our own lives, our ongoing role is to inspire, compel, and persuade. No matter what we do or what business we are in, we have the capacity to shape meaning through hearts and minds (emotionally and logically.)

Every day we write the stories of our lives through running narratives. This doesn’t mean all of us are writing things down or penning articles or books—instead, each of one of us is constantly telling stories to get what we want. Just think about the stories we tell every day to get what we desire. The server informs his table how the fresh salmon came to be on the menu. The lawyer narrates her client’s actions in court.

Once we recognize life is made up of lots of little stories told by different people and that these are most effectively understood through the filter of our emotions, we can better achieve what we seek.

The power of the narrative extends to all facets of our lives. Let’s use it wisely.

At Ink Wordsmiths, we specialize in content marketing empowering professionals to connect with their audiences in an emotional way that converts. If you are interested in learning more about our process, contact me today @hello@inkwordsmiths.com.

Why I Do What I Do

I recently listened to Joe Rogan interview the very talented Dan Auerbach from the Black Keys. Several times in the Podcast, Rogan couldn’t help remarking how tremendous it was to hear someone so passionate about what they do. Auerbach adores making music. It’s in his soul. All day he long he gets to do what he loves. How great is that?

What we’re talking about here is passion. Passion is an incredible thing. Little kids have it when they play. My son has it and he’s a year and half old. How do I know this? Because when he starts playing with his “tet-tet” (his word for a train) nothing can distract him. Time seems to disappear.

Time disappears in a different way for people as they age. The exigencies of life force us to become “serious” and get a job. Jobs don’t engender passion. They’re what we have to do to participate in society. Unfortunately, if we are not careful, our passion can ebb and ebb until we are no longer in the present. We are merely fulfilling obligations. We are bereft of former passions.

I meditate every day. My instructor, Light Watkins, once taught me that after you are done repeating your mantra you should do something constructive to cool down for two minutes. I use my cool down period to say what I am grateful for. I always say to myself that I am grateful to be a writer. People have told me how refreshing it is to see someone so passionate about something that their enthusiasm feels contagious.

So why do I do what I do? Joy.

When I was a little kid, my “tet-tets” were Star Wars Action figures and G.I Joes. I loved story-telling. I used to make up elaborate tales about my toys which I would play out in real-time. That was my passion. As I got older, I planned my life so that I could continue telling stories. Like Auerbach, even if there was no paying attention, I would still do what I love. I would still write.

That’s how you know you’re passionate about something. What are you passionate about?

The Five Mistakes Fiction Writers Make and How to Avoid Them

This blog is from “FICTION IN A WEEKEND” brought to you by Alicia Dunams
— http://www.aliciadunams.com/askafictionwriter/

People often ask me if writing is hard. My answer is always this: “Yes, but it doesn’t have to be.”

Writing a novel, whether it’s a fantasy involving new worlds or a romance containing scintillating love scenes, can be a challenge. The key to not being overwhelmed when authoring your book is preparation and perseverance.

Here are five common mistakes and how to avoid them.

Mistake #1 Plunging into the Actual Writing with No Outline

Take it from someone who made the mistake (more than once!) of not creating an outline, you should ALWAYS structure one before beginning any writing. The rationale is analogous to building a home. It would be foolish not to draft a blueprint before initiating construction. The same mindset applies to writing a book. “Winging it” is a recipe for disaster.

Mistake #2 Not Thinking Through the Plot at the Outset

Similar to the preparations involved in outlining, you want to know where your story is going throughout. The more you map out each chapter before writing, the better prepared you will be to tackle the actual scenes you will eventually write. A good idea is to consider which character will be in each scene, the setting, and what each character will want as well as their obstacle(s).

Mistake #3 Creating Unsympathetic or Two-Dimensional Characters

Fiction readers want to fall in love with the characters they read about in books. Even the villains. It’s crucial to take the time to make your characters’ qualities as specific as possible so they feel real. Find reasons for your audience to empathize with your creations. Give them strengths, but don’t be hesitant to make them flawed too. Perfect characters are boring.

Mistake #4 Procrastination

Once you begin writing, don’t take time off. Breaks for more than a day or two at a time are detrimental to your success. Inertia can be a powerful force. Don’t put off your writing. Even if you hate every second of it, force yourself to do a certain amount every day until the work is done. You’ll feel incredibly satisfied when your book is finally complete!

Mistake #5 Failing to Follow a Consistent Writing Schedule

This relates to #4. Establishing daily goals is key. Set a quota, such a word, page or timer count and follow through with your program no matter what. Little milestones matter to your overall mental health. So long as you feel productive, you will stay productive. Even if you don’t think your work is outstanding yet, continue to make your quota. The most important thing is to get all the ideas out of your head and onto the page. You will have plenty of time to revise the material later. Once your first draft is finished, rewrite and rewrite it until it is perfect.

Then rewrite it again.

For more information related to this topic, click here: http://www.aliciadunams.com/askafictionwriter/

“Big Magic” and the Provocative Theory of Ideas as Living Entities

Elizabeth Gilbert’s new book on inspiring creativity, Big Magic contains a startling notion. It is Gilbert’s unusual contention that ideas exist on this planet in the same way other sentient entities, such as humans, cats and bugs do. Unabashed in her assertion, Gilbert owns her words by suggesting not only does magic exist — but it exists in the same deliriously whimsical way that say, Hogwarts does.

So what are these disembodied entities Gilbert speaks of? Are they platonic ideals our earthly realm deigns to duplicate as droll but ultimately derivative facsimiles of the one true source? No. Ideas exist in the psychic sphere, beckoning us to bring them forth as physical manifestations. The only hindrance to their expression is our own creative will.

Gilbert speaks of inspiration in the same way the ancient Greeks used to talk about genius. People weren’t geniuses. They possessed a genius: an attendant inner spirit assigned to each person at birth. The modern conception of creativity usually features an individual tapping into the flow, “being in the zone.” A more alchemical, non-rational viewpoint such as Gilbert’s or even the teachings of Carlos Castaneda, would suggest that life is a lot weirder than we presently fathom. When we usher in ground-breaking concepts from the deep recesses of our unconsciousness, we are not so much plucking proto-thought forms from the Idea Tree, we are actually summoning forth ideas as beings.

Likening ideas to freewheeling Jinns evokes a kind of pleasing fairy tale aspect to the creative process. It suggests that powerful thoughts have a kind of plasticity and can flitter in and out of people’s heads, symbiotically interacting with their hosts. If the person is willing to put in the necessary time and focus towards manifesting the idea, then the entity will remain loyal, whispering in their ear sweet nothings until both the creator and the created are validated by the effort. Likewise, an idea not nourished, not lovingly wrought, will engender nothing corporeal and will assuredly dissipate into the ether before passing to the next willing collaborator.

Such unusual meditations on creativity’s nature will assuredly inflame critics eager to denounce anything smacking so highly of the suspect mystic. But even those ideas have their rightful place if we are to consider Gilbert’s provocative notion. More interesting than that old debate is the pragmatic implication. Do we dare birth heart-stopping ideas when they playfully dance on the edges of our dreams? Shall we take the lead of fearless thinkers, like Copernicus, two-stepping with alien thoughts and thus birthing our Heliocentric cosmology? Shall we shrink from the sight of wild new economic paradigms? Groundbreaking artistic forms? Divergent new modes of existing?

One last thing. Gilbert points out that what makes humans so special is our ability to be creative. Excavated works of art predate practical antiquities by thousands and thousands of years. That means the primal urge towards creativity was far more pressing than the rigors of farming and livestock domestication. We were put here to be creative. Let’s find ways to live up to that ideal.