Personal Branding: Where Creativity Meets Entrepreneurship

author.jpg
By Danny Avershal, Content Creator at Ink Wordsmiths

If you’re an aspiring author, chances are you’re willing to go above and beyond traditional sales methods to get your book read. The internet has changed the way content creators interact with their fans, mostly by means of social media. Gone are the days when a publisher would shell out the better part of their PR budget to promote an author. Publishers now look to the author to complete his or her branding since everyone has the ability to create an internet platform.

To purists who view their writing as more art and less commodity, there is room for both in your life. Branding is something everyone must do, even if it’s minimal. Just because you have the desire to build an audience and sell books, it doesn’t mean you’re not an artist. In fact, positioning yourself as a marketable writer people recognize through your work is an art form in itself.

creativity.jpg

Consider Stephen King. He’s one of the most famous authors of all time with an incredible array of novels, yet when you’re reading his work, you know it’s Stephen King because of his specific style and brand aesthetic. King decided at a certain point in his career he would sacrifice some time and energy branding to facilitate opportunities for future books to be sold. He’s still an artist. Yet, he’s also a best-selling brand.

StephenKingPetSematary.jpg

With InstaFreebie, you can release your book on the internet to a wider audience. Such reach can create a deeper connection with your existing fans as you cultivate a broader following, gaining future customers for upcoming projects. You’ll start to see that mailing list grow, as well as interest in you as an author, when you begin to build a personal writing brand.

Taking your book to the internet rather than utilizing a conventional marketing strategy can be intimidating at first. However, think of it as an investment in future sales of books you have yet to write. Ultimately, what you sacrifice in direct sales has the potential to pay off in the form of greater readership down the line. Before, people might have only found your book through the bookstore or a google search, whereas using InstaFreebie potential audiences can search social media platforms, as well as online recommendation engines to find your book. In short, you’re giving up a little profit at the outset so you can sell more books to more future readers. InstaFreebie is simply a means of bringing literary consumption to the 21st century.

~

Struggling with your manuscript? Contact Ink Wordsmiths for writing, editing, branding. and ghostwriting support today. We can assist you in taking your writing and author platform to the next level. Write to us @ hello@inkwordsmiths.com