GHOSTWRITING can seem like a confusing process. However, it is really quite simple and I can explain it this way: go into any Barnes & Noble and scan the shelves. 50% of the book titles you see were not written by the author on the spine. They were ghostwritten by someone else.
Someone paid another writer to write their book so they could get credit. Amazing, right? Don’t have the time, background, or skills to write a book, but still want to be an author? Hire a writer to do it for you.
For professionals, especially CEO’s, writing a book can significantly increase their business success. Why? A book holds value regardless of the industry you operate in or where you work. Whether you are accountant, business coach, marketer, therapist, public speaker, doctor, lawyer—a book can differentiate yourself from your competition.
Let’s imagine you are a chiropractor. If you search for “chiropractors” in your city, the list of options will seem endless. Thousands of chiropractors are competing for the same business. So how can you differentiate yourself from all those other chiropractors?
By being the only one with your very own book. By being a published author.
A personal book by you is your 21st century business card. Through writing about your specialty, you become more authoritative and influential in your field.
You Become A Thought Leader
Authors are subject experts. Anyone can say they are the best at what they can do, but you can show this to the world by being a published author.
Having a book also provides you with quality content in perpetuity. The next time you have to post something on your Facebook wall, write a LinkedIn piece, or tweet, simply reference your own material.
Why quote someone else and give them the credit? After publishing, you will forever have content. All this content shows up in search engines, distinguishing you from your competition. Instead of looking for customers, now your customers will look for you.
It doesn’t stop there. Need a reason to give a speech, get invited to a radio show, podcast, or TV show? No problem. You can go on any of these to talk about your very own book.
We Live In Interesting Times
Consumers, especially millennials, don’t consult the Yellow Pages when looking for a specific product/service anymore. People use Google to search for what they need.
But when you have written a book—when your name pops up, when it is considered quality, shared content—you bust out of the pack. Now your content appears at the top of the search page.
Authors Make More Money
Published authors can charge more for their expertise. Not only can you make money from your book sales, you can succeed as a consultant. As a perceived expert, people will feel intrigued to know more about you and your thoughts.
Is Ghostwriting Ethical?
Yes. The most important elements in writing a book are the ideas, not the execution. Most professional writers know creative projects can involve many un-credited people. For instance, many successful writers depend on editors, critique groups and/or beta readers to help bring their work to fruition. You can think of a ghostwriter as your partner, but ultimately you are the true creator of your book.
How Does It Work?
Ghostwriters, like the ones at Ink Wordsmiths, have a simple process: you supply us with the raw data and information, then collaborate with us either in person or remotely.
You may be asking, “But how do you write like me? How do you know my industry so well?”
Our team of writers have worked in a variety of industries, from finance, construction, insurance, health care, technology, politics, economics, and entertainment. We have written Amazon Best Sellers, business books, memoirs, histories, technical books, and even science fiction and fantasy novels. We specialize in research and want to get to know you and your brand as well as you know it.
Once potential leads have the opportunity to know your story, they will become your trusting customers, spreading positive testimonials about your services.
If you’re interested in becoming a thought leader in your field and publishing a book, Ink Wordsmiths is here to help. We specialize in telling stories andwant to tell yours.
Go to www.inkwordsmiths.com for more details on our services, or say hi at firstname.lastname@example.org